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It was time for something new, something that has been prodding at me to do for some time now. Admittedly, I loved the logo at first, but as time went on and I saw the diamond pattern replicated on many items, I realized that it wasn’t identifying enough. What I am referring to is the logo for Jess and Co. Read more about what makes the difference between a really great and just good logo here: >> Really Good Logos…
I loved the diamond aspect because, for me, the bohemian lifestyle is really about finding the diamond in the ruff – about finding the diamond in ourselves. However, the connectivity of this concept and imagery was not there. It was missing something (anyone want to help me with this?), that I just couldn’t seem to grasp in the desire for a simple and modern logo. Read more about how to use graphic design to sell things here: >> How to…
Since I slowly grew to dislike the logo (though not the concept), I decided that it was time to revamp the imagery associated with the brand. Sometimes this can be a catastrophe, but other times it can be a blessing. In this case, I am really digging the new logo. I love how the concept of community and togetherness is combined in the overemphasized “&” sign – of which is something that Jess & co. aspires towards – to build a beautiful community of like-minded people that share similar ideas and love developing their life of purpose and one that delivers a great amount of happiness. Read more about how to design your own logo here: >> Do-It-Yourself…
Anyways, enough with the descriptors – because we can only take so many words without pictures – here is the before and after. I would love to hear your thoughts! Thanks!
BEFORE
AFTER
